Tuesday 19 February 2013

A Rant of Sorts

I love film. That much should be evident. I love writing about film, reading about film, talking about film and obsessing over film but most of all I love watching film for without doing that I couldn't do any of those other things.

So what happens when I can't watch a film.

One of the films I have been dying to see this year is Cloud Atlas, released in the US in October 2012 and opening in the UK this Friday. On it's opening weekend it should be widely available right? Right!?

Picture from here


No. Firstly the shitty excuse for a cinema down the road isn't showing it at all. neither is the nearest large cinema, VUE, in Oxford. The VUE in Reading is only showing it at 3.00pm and 5.00pm during the week a tricky ask for people who are working all day.

Photo from here


This reflects how the film was marketed in the US too, little advertising and overall not pushed as much as the bigger budget Oscar contenders and it isn't unique to Cloud Atlas. Hollywood thrives on money and internal politics, often to the detriment of gorgeous pieces of work and this filters down to the audiences.

So don't expect a review of Cloud Atlas soon, it might take a while to find it.

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